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growth Tracked on R40

RevG Revenue Growth (YoY)

The percentage increase in revenue compared to the same period one year ago. The most fundamental growth metric.

Formula

Revenue Growth = ((Current Revenue − Prior Year Revenue) / Prior Year Revenue) × 100

How to Interpret

20%+ growth is considered high-growth. 10-20% is solid. Under 10% is mature/slow. Negative means the business is shrinking. Always compare YoY (not sequential) to remove seasonality.

Why It Matters

Revenue growth is the top line — everything else flows from it. A company can cut costs to boost margins temporarily, but sustained revenue growth requires genuine demand. It's the hardest metric to fake.

Example

Revenue rising from $200M in last year's quarter to $250M this year is 25% YoY growth (($250M − $200M) ÷ $200M × 100).

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